Firsthand insights: as with any project, it began with a phase of thorough insight gathering about our audience, the product innovations, and how to best communicate scientific ideas in engaging ways. We dived headfirst into the world of 8-12yr olds talking to youth workers, parents, teachers, museum workers, and sporting coaches to get their first-hand everyday insights.

Bringing innovation to life: Using these learnings to guide us we created the ‘Discovery Lab’, a one day event created specifically for young people to use science and play to ask imaginative questions and learn about Nike innovations.

The day was split into two sections. The first housed four hands-on experiments we designed where the 8 - 12 year olds could put these innovations to the test. The second was a workshop, run by the Anyways team and special Nike guests, where the children put their learnings into practice, designing their perfect sneaker.