We helped Sony build an entire world in a single room.
The Sony Life Space UX product range use wireless projection and sound to create immersive storytelling experiences in any sized room. We partnered Takram London to showcase the potential of the Life Space UX range to key social influencers and buyers, in a way that truly showcased their ability to build worlds.
With three new iconic products (4K Ultra Short Through projector, Portable Ultra Short Through projector and wireless Glass Sound Speaker) Takram asked us to create an identity and visual content that went beyond looking at the objects, and focused on the experiences they created.
The concept was to transform a gallery space in East London into the home of a fictional Sci-Fi writer. As guests moved around the set, elements of the environment were brought to life by the Life Space UX products. For this, we created a number of animated products and costumes which were subtly projected onto the surroundings.
Key Performance Indicators:
Featured on Dezeen